CRM Transformation

    Sell, Fulfill, and Serve with ServiceNow

    Successful CRM implementations help you sell more, fulfill efficiently, delight your buyers, and ensure customer success.

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    CRM transformation

    Manage Lead to Cash with ServiceNow

    Drive sales excellence with a unified platform

    Sell More

    ServiceNow provides a single layer of engagement to drive sales, give predictability, and makes the sales process efficient.

    Fulfill Efficiently

    ServiceNow's engagement layer can manage order, field service, and other channels to deliver a delightful service experience.

    Serve Better

    ServiceNow provides a true 360 degree view of customer, making serving customers a delightful experience.

    Benefits of CRM Transformation

    Unlock the full potential of your customer relationships

    360 Degree View

    ServiceNow's single data model enables organizations to build a compelling 360 degree view of their customers across all touch points.

    Pipeline Management

    Real-time visibility of workflows across the organization drives accuracy in the forecasting process.

    Workflow Automation

    Sales, order fulfillment, and service touches many departments. ServiceNow can manage that workflow nicely.

    Modern CPQ for Speed

    ServiceNow CPQ makes the whole process of configure, price, and quote efficient.

    Out of the Box Integrations

    ServiceNow integrates well with many systems, internal and external, to drive relevant workflows.

    Analytics and Reporting

    ServiceNow's unified data model delivers powerful insights by enabling segmentation and reporting across any cohort.

    Frequently Asked Questions

    CRM Strategy Questions for Revenue Leaders

    Strategic considerations when evaluating modern CRM solutions

    How can we reduce friction in our sales process?
    ServiceNow's single data model eliminates disconnected tools and provides real-time visibility across the entire sales workflow.
    What's the impact of having a fragmented view of our customers?
    Fragmented systems create blind spots. ServiceNow delivers a true 360-degree customer view by unifying data across all touchpoints.
    How can we accelerate our quote-to-cash cycle?
    ServiceNow CPQ brings modern configure, price, and quote capabilities that make the process lightning-fast inside the same CRM platform.
    Why should we consider a platform approach versus best-of-breed?
    ServiceNow's platform approach provides a single system of engagement that connects sales, fulfillment, and service seamlessly.
    How can we improve adoption rates?
    ServiceNow focuses on user experience and workflow automation that actually helps sellers sell, reducing administrative burden.
    What role does AI play in modern CRM?
    ServiceNow's AI capabilities deliver predictive insights, intelligent recommendations, and proactive actions for better outcomes.
    How can we ensure seamless handoffs between teams?
    ServiceNow excels as a system of engagement that manages cross-functional workflows end-to-end.
    What analytics should we expect from a modern CRM?
    ServiceNow's unified data model enables powerful segmentation and reporting across any cohort or dimension.
    How do we integrate CRM with our existing tech stack?
    ServiceNow's API-first architecture and Integration Hub make it easy to connect with both internal and external systems.
    What's the typical ROI for a ServiceNow CRM implementation?
    Organizations typically see measurable impact within the first quarter through improved sales velocity and customer satisfaction.

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