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Field-tested perspectives on configuration, guided selling, pricing governance and migrating off legacy CPQ. Built from real programmes our team has delivered.

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Featured·Implementation Playbook

How to Build a Business Case for CPQ Migration

For a CRO or VP of Sales running a £400M to £2B business, a CPQ migration business case has to be written in revenue language, not IT language. A five-part framework for quantifying the cost of doing nothing, tying benefits to the KPIs the board already tracks, and shaping a phased, risk-retired investment a CFO will fund at first reading.

Sudhir Joshi

Co-founder & CRO · 8 min read

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Implementation Playbook

What Is the Difference Between Constraint-Based and Rules-Based Configuration?

A rules engine tells the system what to do in a sequence someone defined; a constraint engine tells it what is true and lets a solver derive the consequences. Why that distinction, not vendor or feature count, decides whether your configurator scales.

Eveleen C

10 min read

Implementation Playbook

ServiceNow CPQ vs Sales and Order Management: What's the Real Difference?

CPQ is the quoting engine; Sales and Order Management is the lead-to-cash suite it lives inside. How to tell which scope your organisation actually needs before you scope a ServiceNow implementation.

Akhil Sachan

10 min read

Guided Selling

What Is ServiceNow CPQ? Configure, Price, Quote Explained

Configure, price, quote: how ServiceNow CPQ turns a customer requirement into a commercially valid offer, why the Logik.ai configurator matters for complex products, and how a platform approach connects quoting to orders, fulfilment, billing and renewals.

Sejal

10 min read

Guided Selling

What Is Guided Selling and How Does It Work in ServiceNow CPQ?

Guided selling replaces SKU picking with a needs-based conversation that ends in a validated, priced quote. How ServiceNow CPQ, built on the Logik.ai engine, delivers it across sales, portals and partners.

Akhil Sachan

9 min read

Implementation Playbook

Product Configuration Models in ServiceNow CPQ

How to model product families, characteristics, components and rules in ServiceNow CPQ, reducing SKU sprawl while supporting valid quotes and fulfilment.

Eveleen C

11 min read

Implementation Playbook

Why Salesforce CPQ Customisations Become a Nightmare Over Time

Cumulative logic, bundle traps and black-box pricing: the layering effect that quietly turns Salesforce CPQ from accelerator to anchor, and the architectural moves that pull teams back out of the nightmare.

Vinod Kumar Vattikuti

6 min read

Implementation Playbook

Common Mistakes in a CPQ Implementation Project

Five mistakes show up on almost every CPQ programme, regardless of the platform underneath. A field view of why they happen, what they cost, and where ServiceNow CPQ on Logik.ai actually changes the equation versus where the discipline still has to come from the team.

Akhil Sachan

8 min read

Implementation Playbook

Why Salesforce CPQ Breaks at Scale: The Technical and Business Reality

Pricing fragmentation, recalculation overload, governor limits and bundle debt: the architectural reasons Salesforce CPQ quietly stops keeping up as enterprises grow, and how to design for the scale you plan to reach.

Vinod Kumar Vattikuti

7 min read

Migration

How Long Does a CPQ Migration Really Take?

Three months is the answer everyone hopes is true and almost no one experiences. A field view of why enterprise CPQ migrations actually run three to six months (and sometimes nine), why legacy Salesforce and SAP CPQ make it harder, and where ServiceNow CPQ on Logik.ai shortens the parts that matter.

Akhil Sachan

8 min read

Migration

When Should You Migrate Away from Salesforce CPQ?

Salesforce CPQ rarely fails outright, it erodes. With Salesforce now pivoting investment to Revenue Cloud, here are the signals, triggers and migration moves every existing CPQ customer should weigh now.

Vinod Kumar Vattikuti

6 min read

Migration

Why Oracle CPQ Slows Down Business Agility

Rigid rules, dependency webs and risk-averse deployment cycles quietly turn Oracle CPQ from accelerator to speed limit. Why agility breaks down at the rule layer, and what a decoupled CPQ on ServiceNow and Logik.ai unlocks instead.

Akhil Sachan

6 min read

Migration

What a Successful Migration to ServiceNow CPQ Looks Like

Most companies know they need to migrate. Few know what getting it right actually looks like. A field view of the four-phase framework that takes enterprises from homegrown or legacy CPQ to a live, adopted, business-owned ServiceNow CPQ on Logik.ai in twelve weeks, and what changes the day quote turnaround drops from four days to under two hours.

Suhasini K V

8 min read

Migration

Why Oracle CPQ Becomes Expensive to Maintain

Consultant retainers, regression cycles and quietly delayed quotes: the hidden maintenance economics of Oracle CPQ, and how a modern, business-owned CPQ on ServiceNow and Logik.ai changes the equation.

Akhil Sachan

7 min read

Migration

How to De-Risk Your CPQ Migration to ServiceNow CPQ and Logik.ai

The biggest risk in a CPQ migration is not the technology, it is everything that happens before you go live. A field view of the four risk categories that decide every migration, why moving off legacy CPQ is now far more manageable than its reputation suggests, and the de-risking framework that turns ServiceNow CPQ on Logik.ai into a structured, reward-led move.

Suhasini K V

8 min read

Migration

When Oracle CPQ Starts Limiting Growth

When growing starts to feel like grinding, the ceiling is usually the platform, not the market. Why Oracle CPQ quietly caps expansion into new products, regions and pricing models, and what an elastic CPQ on ServiceNow and Logik.ai unlocks instead.

Akhil Sachan

6 min read

Implementation Playbook

Why Most Homegrown CPQ Systems Eventually Fail

Homegrown CPQ is built for the business as it is today. A leadership view of why in-house quoting systems quietly cost growing enterprises 15 to 20 per cent more in total cost of ownership than modern platforms, why legacy CPQ rarely fixed it, and what ServiceNow CPQ changes for engineering and revenue teams alike.

Suhasini K V

7 min read

Pricing & Approvals

The Real Problem with Salesforce CPQ Pricing Rules

Volatile metal costs, shifting tariffs and region-based logic expose a quiet truth about Salesforce CPQ: most pricing pain is not a feature gap, it is an architecture gap between data and logic.

Vinod Kumar Vattikuti

6 min read

Pricing & Approvals

Why Excel-Based Quoting Is Costing You Millions

Excel feels free until you put a number on it. A field view of how spreadsheet quoting quietly leaks 7 to 12 per cent of revenue every year through version control failures, formula errors and discount drift, why legacy CPQ rarely fixed it, and what modern CPQ on ServiceNow changes.

Suhasini K V

7 min read

Migration

The Hidden Complexity Inside Oracle CPQ Implementations

Rule sprawl, integration debt and governance gaps quietly turn Oracle CPQ from accelerator to anchor. A field view of why these implementations struggle at scale, and what a modern CPQ on ServiceNow and Logik.ai does differently.

Akhil Sachan

7 min read

Implementation Playbook

What Happens When You Don't Have a Proper CPQ System?

Quoting without a proper CPQ rarely looks broken from the outside. A field view of how spreadsheet pricing, email approvals and Word templates quietly leak 5 to 10 per cent of revenue every year, why legacy CPQ rarely fixed it, and what modern CPQ on ServiceNow changes.

Suhasini K V

7 min read

Migration

Oracle CPQ vs Modern CPQ: Where It Falls Short Today

Oracle CPQ rarely fails outright, it quietly slows the deals that matter most. A look at why a platform built for a simpler pricing era struggles with today's subscriptions, usage models and dynamic enterprise deals, and what modern CPQ does differently.

Akhil Sachan

6 min read

Pricing & Approvals

How Disconnected Systems Break Lead-to-Cash

Your CRM says the deal is closed. Your billing system has not heard about it yet. A leadership view of how disconnected CRM, CPQ, contract and billing systems quietly cost $300M enterprises 8 to 12 per cent of revenue every year, and what a connected workflow on ServiceNow changes.

Suhasini K V

7 min read

Implementation Playbook

7 Signs Your CPQ Implementation Needs a Rebuild (Not a Patch)

After a decade in the CPQ trenches, these are the seven warning signs that tell you your system isn't just finicky. It is fundamentally broken, and no amount of patching will save it.

Vinod Kumar Vattikuti

7 min read

Migration

The Risks of Running Legacy CPQ Systems in 2026

Legacy CPQ rarely fails outright, it just quietly stops keeping up. A leadership view of the competitive, financial, security and integration risks of running a monolithic CPQ in 2026, and why ServiceNow CPQ is where teams are landing when they finally move.

Suhasini K V

7 min read

Migration

How to Prepare Your Data for a Successful CPQ Migration

An ops-led checklist for getting CPQ data migration-ready: how to audit what you have, set quality standards, map fields cleanly, pilot ruthlessly and document for the people who will actually live in the system.

Akhil Sachan

6 min read

Pricing & Approvals

CPQ vs Manual Quoting: A Real Cost Comparison

Manual quoting feels free, but rep admin time, deal loss, margin variance and rework quietly add up to millions a year. A leadership-grade look at what manual quoting actually costs, why legacy CPQ rarely fixes it, and where modern CPQ on ServiceNow changes the maths.

Suhasini K V

7 min read

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Whether you're migrating off Salesforce, Oracle or SAP CPQ, or scoping a greenfield ServiceNow CPQ build, we'd be glad to compare notes.

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