80% reduction in manual sales effort for a global heavy equipment leader
A global leader in construction, mining and industrial power equipment, present in more than 190 countries.
The challenge
Quoting heavy equipment with attachments, financing and service plans involved many handoffs across the dealer network and the OEM. The friction added days, sometimes weeks, before a customer saw a final number.
What was delivered
Mapped the dealer-led quoting journey end to end, then rebuilt it as a guided CPQ flow on top of CRM.
Codified attachment, financing and warranty bundles so dealers could quote complete packages in one pass.
Automated approvals, document generation and CRM updates that had been manual.
Embedded analytics to compare dealer performance and surface coaching opportunities.
Outcomes
Manual sales effort per quote reduced by roughly 80% for the priority product configurations.
Quote turnaround compressed by days, lifting close rates on time-sensitive deals.
Dealer satisfaction with the OEM tooling improved, measured through structured feedback.
Delivered by Impactron team members in prior roles at global system integrators and product companies.
Meet the people who deliver outcomes like this.
Senior practitioners. Decades of hard-won expertise. Ready to talk.
Akhil Sachan
CPQ Consultant
Vinod Kumar Vattikuti
CPQ Technical Architect
Suhasini K V
CPQ Specialist
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